Sanrio Puroland Practical Guide. The Ultimate Guide to Sanrio Puroland in 2026.

If you’re a Sanrio fan then there’s one place you can’t miss when you visit Japan. Sanrio Puroland! If you’re not familiar with it, Sanrio Puroland (often referred to as Hello Kitty Land) is an indoor theme park dedicated to all things Hello Kitty, and her other Sanrio friends.

I’ve been a fan of Hello Kitty since I was a kid, collecting memorabilia well into my late 20s (only really stopping when the boys were born and I had to spend my money on nappies instead!). And we have now visited Sanrio Puroland three times. Our ultimate guide to Sanrio Puroland in 2026 has been put together based on our hands on, tried and tested experience, and extensive research.

So why does Sanrio Puroland have a grip on my heart? What makes this indoor Hello Kitty theme park so special? And what do you need to know about Sanrio Puroland before you visit? Here’s my complete guide to visiting Sanrio Puroland in 2025:

🎫 Visiting Sanrio Puroland? Don’t Try To Buy Tickets At The Gate
I’ve now visited the park 3 times and I ALWAYS recommend buying your tickets in advance. Tickets often sell out on weekends and school holidays AND online tickets are cheaper.
👉Check today’s Sanrio Puroland ticket prices and buy here
🎁 Use my exclusive reader code THATMUMTRAVEL5KLOOK for an extra discount

I’ve broken down the best Sanrio Puroland ticket options for families, and share my exclusive reader discount code.
👉 Sanrio Puroland Tickets: How to Buy, Prices, and Is It Worth It for Families?

Heads up! This post may contain affiliate links, which means if you click and make a purchase, I might earn a very small commission – at no extra cost to you. This helps to keep the blog going. Thanks for the support!

Getting To Sanrio Puroland

Sanrio Puroland isn’t actually located in Tokyo (although that’s where most people visit the park from). It’s located in Tama City and getting there will take around between 30 minutes – 1 hour from Tokyo, depending on where in the city you’re based.

Getting to Sanrio Puroland may be time consuming, but it is easy! Travel from wherever you’re staying to Shinjuku station, which is a large and easily accessible central hub.

From here the Keio Line Semi-Special Express bound for Hashimoto. Once you’re on this train, you’ll stay on it all the way to the Keio Tama Center Station, which is where you’ll get off. From there, it’s around a 5 to 7-minute walk to Sanrio Puroland, and this is well sign posted from the station, so it’s near-impossible to get lost.

The train from Shinjuku takes 30 minutes as long as you get on the express (the local train will run the same route but much slower) and will cost around ¥320 to ¥330 one-way.

Make sure you allow time to explore Keio Tama Center Station (you’ll need around 10 minutes) because this beautiful station is Sanrio themed. There are little details everywhere, so it’s well worth taking your time to pass through and soak it all in.

👉 You can also read my guide to Sanrio Puroland with kids, sharing our first visit to the most Kawaii place on earth.

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How To Book Sanrio Puroland Tickets

Sanrio Puroland is one of the most affordable theme park attractions in Tokyo. A one day Sanrio Puroland ticket currently costs just £17.39 per person if you book with Klook (they currently have a 20% discount offer). I recommend you book your Sanrio Puroland tickets in advance, as on the day tickets are not only more expensive, they’re also not always available.

We booked our tickets with Klook because you can book them well in advance (which suits my type A personality!), because they offered the best prices (especially with the current discount), and because you can use them straight from your phone! Tickets booked now can use used right up until 31st August 2026.

👉 Check availability and book your tickets here NOW
💶 Use my discount code THATMUMTRAVEL5KLOOK to get 5% off these ticket prices.

👉Want to find out more about the best way to book Sanrio Puroland Tickets? Read our comprehensive booking article here.

What to Wear to Sanrio Puroland

I’m a mum of two in my 40s, so I can’t even begin to do justice to the incredible outfits that many of the native women, and younger women were wearing when we went to Sanrio Puroland. Think heels, chiffon skirts and shirts, lots of layers and pastels – watching what other people wear is a Hello Kitty dreamland in its own right.

So if you’re thinking of dressing up? DO IT!

Sadly we were limited on suitcase space so I had to wear the same jeans, trainers, and t shirts that I needed for other stops in Japan. But I did manage to squeeze in a couple of special items. On our first trip it was this Cherry Blossom Hello Kitty T shirt. On the second it was this Loungefly Hello Kitty jacket. (then it was unseasonably warm and I couldn’t wear it once we got inside – I was furious!)

TOP TIP: As soon as you enter Sanrio Puroland, if you turn right, you will enter the parks huge gift shop. Head here at the beginning of the day if you want to buy a head band, t-shirt, or other adorable accessories to wear during your Sanrio day.

I wanted to join in the dressing up fun (in a small way) and show my love for that cutest cat in her home town! I also had my Hello Kitty backpack (similar version here), and if you need to be practical like me too then I do recommend a backpack as a great solution to showing off your Sanrio pride – I used it throughout our trip, mostly for carrying the kids snacks!

👚And FOR THOSE OF YOU ASKING, the frankly outstanding jacket i’m wearing is a Loungefly jacket from their 50th anniversary Hello Kitty collection. I LOVE this jacket – it’s still available to buy here!

The Attractions in Sanrio Puroland

Sanrio Puroland is a riot of colour and a real sensory overload. The atmosphere is vibrant, and because of the theme of the park, you’ll find pastel colours, kawaii characters, and floral motifs everywhere.

But this isn’t a theme park in the conventional sense. There are only two very gentle rides in the whole park:

• Sanrio Character Boat Ride. This is a boat ride set to music that takes you through the whole universe of Sanrio Characters. It is the longest, and the best, ride in the park.
• Mymeroad Drive. This is a My Melody themed car ride. This is a much shorter, smaller ride but equally kawaii. Both rides are suitable for all ages, but this ride is perhaps best suited to children than to adults.

TOP TIP – Because there are only two rides the queues for these can get long (upwards of 2 hours) especially during peak periods like Cherry Blossom season. But Sanrio Puroland offers a fast pass system called Puropass that is cheap and hardly anyone knows about it! You can use it for the two rides and to meet Hello Kitty in the Lady Kitty house. It costs ¥500 (£2.56) per person per ride or ¥1,000 (£5.18) per ride for a family pass for up to 4 people.

You buy the passes from an automated machine, and these are located next to the ride entrance, but they’re so unassuming that no one seemed to be using them or no they were there. I’ve added a photo above so you know what you’re looking for. We used these for ALL the attractions and saved ourselves HOURS of queue time!

Aside from these two rides, the other attractions in Sanrio Puroland are:

• Kawaii Kabuki: This is my favourite attraction in the whole park! A unique performance blending traditional Japanese Kabuki theatre with Sanrio characters, complete with elaborate costumes, this is as mad and as fabulous as it sounds!
  
• Lady Kitty House: Explore Hello Kitty’s elegant home, including her rose garden and tea room. This is a great spot for photo opportunities and then you get to go into a room and have your photo taken with Hello Kitty herself.
  
• Kiki & Lala Twinkling Studio: Immerse yourself in the dreamy world of the Little Twin Stars, featuring interactive exhibits and photo spots. This is one of the quieter exhibitions so great if you need a break from the lines.
  
• The Wisdom Tree. This is a stunning centrepiece that sits right in the middle of the park. You can climb the tree, and ring the bell of wisdom inside. At the base of the tree is a stage where performances and parades take place regularly through the day.
  
• Charaguri Residence: Visit themed rooms where you can meet and take photos with various Sanrio character.

TOP TIP: You need to reserve a spot (and get a reservation QR code) to meet the Sanrio characters. Visit the residence to do this early as spaces book up fast and you can’t buy these via fastpass. You can get one reservation per PHONE/DEVICE, not one per group. So the more of you have access to a phone and the wifi in the park, the more characters you can meet. Because the boys didn’t have phones of their owns, that meant we got to see two characters for our family of four, for example.

Hello Kitty’s Continuing Popularity

Hello Kitty was first created on 1st November 1974, so she has recently celebrated her 50th birthday. She is a ubiquitous icon and although her popularity peaks and wanes, she’s currently having a real moment, getting her own collection with both big brands and high street brands.

Many of the other Sanrio Characters, such as Kuromi, Pompompurin and My Melody are also becoming more popular (in the west at least) than they have ever been before. Sanrio is a real cultural icon again, after more than a decade where being a Hello Kitty fan wasn’t particularly ‘cool’.

As a result there are Hello Kitty themed businesses popping up everywhere. We even visited a Hello Kitty Apple Cafe in Seoul.

Why am I telling you this? Because this means that in 2026 the Sanrio Puroland park is set to be busier than ever! I definitely noticed the difference visiting the park in 2025 compared to my last visit in 2023. Allow plenty of time to explore everything, and be prepared for higher crowd levels. And please book your tickets in advance to avoid disappointment, in case the park reaches full capacity (it happens!)

Food in Sanrio Puroland

One of the things I love most about this park is the food at Sanrio Puroland. This isn’t just about filling your tummy at lunchtime: the food is a part of the experience. And so its no surprise that there are more restaurants than rides! There are smaller sweet stands and snack carts, but the three main restaurants in Sanrio puroland are:

• Restaurant Yakata. This is a buffet-style restaurant located on the fourth floor of Rainbow Hall. This is also our favourite restaurant in the whole park! Because its buffet style the boys can get anything they want, and most of the dishes served individually in the other restaurants are available here. It includes Japanese, Western, and Chinese cuisines and you get a 70-minute all-you-can-eat experience.
  
  But the main attraction of this spot? It has a stage where Sanrio characters appear while you’re eating: pure magic! The restaurant operates from 10:30 AM to 2:00 PM, and prices are approximately ¥3,200 for adults and ¥1,600 for KIDS

• Sanrio Rainbow World Restaurant. This fun, colourful restaurant is also situated on the fourth floor. But this is a food court style restaurant featuring seven character-themed sections. Each area offers a unique menu, including pasta, omurice, donburi dishes, and a variety of desserts like cupcakes and crepes.
  
  This restaurant operates from 10:00 AM to 4:30 PM so is a better choice if you want an early dinner or an afternoon snack.

• Character Food Court. Located on the first floor of Sanrio Town, this is self service restaurant with a casual vibe. You can get Japanese curries shaped like Sanrio characters, ramen with themed toppings, and an assortment of kawaii desserts. We tried Hello Kitty mochi balls here on our list trip!

Like the rainbow world restaurant, this one opens from 10:00 AM to 4:30 PM, with most dishes ranging from ¥1,500 to ¥2,500.

The Best Time To Visit Sanrio Puroland

If you don’t want to battle the crowds then the best time to visit Sanrio Puroland is on a weekday. Anecdotally, Tuesdays and Wednesdays are considered the quietest days, but we have visited on a Monday during the peak cherry blossom season and found that the park was really manageable, especially as we used the Puropass fast passes for everything!

As you would expect, weekends, public holidays, and school holiday periods are all a very bad time to visit the park in terms of crowd levels! But if that’s when you have to go and you have no other choices, there are tips (such as using the fast pass, arriving early, and booking your restaurants when you arrive) that can mean you’ll still have a great time!

One thing we always do is make sure we arrive at the park early: before they officially open the doors. Find the opening hours here. This means you can enjoy the most popular attractions before the park becomes too crowded: get straight in line for the boat ride (the most popular of the two rides) for example.

It’s worth noting that because Sanrio Puroland is a completely indoor park, it’s also a great option for days where it’s too hot/cold/wet to be outside. If you want to entertain your kids indoors, in a climate controlled environment, then it’s a great choice!

🎫 Book Your Sanrio Puroland Tickets Now
👉Check today’s Sanrio Puroland ticket prices and buy here
🎁 Use my exclusive reader code THATMUMTRAVEL5KLOOK for an extra discount

Sanrio Puroland FAQs

How Many Rides Are There At Sanrio Puroland?

Sanrio Puroland isn’t a conventional theme park, and so you won’t find an abundance of rides and rollercoasters here. Sanrio Puroland has just two rides. There are the Sanrio Character Boat Ride and the Mymeroad Drive ( a My Melody themed car ride). Both are very gentle, family-friendly rides with no height restrictions meaning anyone can ride.

How Many Hours Do You Need in Sanrio Puroland?

Although it only boasts two family-friendly rides, Sanrio Puroland has a host of other attractions, including cafes and restaurants, walk-through photo attractions, shows and parades, and character meet opportunities. To fit all of these things in comfortably, I recommend that you spend around 4 hours in Sanrio Puroland.

Can You Take Photos in Sanrio Puroland?

Not only can you take photos in Sanrio Puroland, taking photos in Sanrio Puroland is actively encouraged! When you’re exploring the park, or walking around the walk-through photo spots, you can take your own photos. If you choose to book appointment for character encounters or visit the Lady Kitty House, a staff member will take a photo of you with the characters using your camera. They will also take a professional photo that you can purchase if you wish. It’s worth noting that the staff members will officially only take one photo of you and your group. You can’t request a second photo, or different group configuration.

What Is Sanrio Puroland Known For?

Sanrio Puroland is the home of Hello Kitty, My Melody, Pompompurin, and all of their other Sanrio friends. Sanrio Puroland is best known for its commitment to kawaii (cute) with every area of the indoor park adorned with all things adorable. It is a fully immersive and fully indoor theme park experience. It isn’t known for its rides, but for its insta-worthy photo opportunities, character encounters, and great range of themed foods.

Keep Planning Your Trip To Tokyo

Looking for other ideas for your trip to Tokyo? Wondering what other theme parks and awesome activitiies you can enjoy in the city? Read these posts next to help you plan your trip:

🎁 Visiting Sanrio Puroland With Kids, The Most Kawaii Place on Earth
🎢 Tokyo Disneyland Tips for 2025 – What You Need to Know Before You Go (From a Mum Whose Been)
🕍 Visiting Tokyo Disneyland or Tokyo DisneySea – Which is Better For Kids?
🗼 Ultimate 5 Day Tokyo Itinerary For Families: A Full Guide To Travelling With Kids

Have you ever visited Sanrio Puroland? I’d love to know if you loved it as much as I do! And if you’re planning a trip to the park and you still have questions, PLEASE pop these in the comments box below! I’d really love to help!

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Heads up! This post may contain affiliate links, which means if you click and make a purchase, I might earn a very small commission – at no extra cost to you. This helps to keep the blog going. Thanks for the support!